Run on evidence, not instinct.Introducing Mend — the first AI decision engine for attributionThe AI decision engine

Orders & customers Every order, and the trail behind it.

Your Shopify orders and your Stripe payments land in one list. Each one is tied to the code the buyer used, the question they answered, the partner behind it and the person who bought.

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Orders from

  • Shopify

Shopify7712049152Names, addresses and phone numbers stay in your store. MISSIN keeps the buyer’s id and what it can link to it, and shows an email only when the buyer typed it into your form.

  • Shopify
Orders5

#1042

Halcyon Skin UK · shopify

Order

Payment
Paid
Fulfilment
Fulfilled
Created
14 Sept

Money

Total
£56.00
Net revenue
£50.40
Attribution
Discount · Form · Partner

Customer

Email
sam@example.com
Provider id
7712049152
Open customer in Shopify

Shopify

Checkout token
4a8c…d35b
Attribution journeyOpen in Shopify

The orders list, on Halcyon Skin’s Shopify store and Stripe billing, a sample. Filter by store or by what an order is linked to, and pick a row to open it.

One shape

A Shopify order and a Stripe payment are the same kind of thing.

Each store describes a sale in its own words. MISSIN reads both and keeps one row, so filters, reports and Mend never need to ask where an order came from.

Pick a store

ShopifyWhat Shopify sends

name
#1042
displayFinancialStatus
PAID
displayFulfillmentStatus
FULFILLED
discountCodes
lila10
customer.id
gid://shopify/Customer/7712049152
checkoutToken
4a8c…d35b

What MISSIN keeps

Order
#1042
Store
Halcyon Skin UK
Payment
Paid
Fulfilment
Fulfilled
Codes
LILA10
Customer
7712049152

References kept

  • checkout token
  • cart token
  • Arrives as it happensEach new or changed order comes in the moment the store says so. Sync now pulls on demand.
  • Every reference keptEach checkout tokencart tokenpayment intentinvoiceThe ids a provider gives a purchase: a checkout token, a payment intent, a session. A form answered during checkout carries one too, so the answer finds its order without guessing. a checkout question could have seen is stored, so an answer finds its order.
  • Never counted twiceA re-sync updates the order it already holds, by the provider's own id, rather than adding a second.

How an order is linked, matched, traced and read

  1. Pick an order

    1. 1. DiscountThe typed code, matched to every code and alias in any caselila10 → LILA10
    2. 2. Form answerThe answer given inside this checkout, by its reference“saw it on lila's reel”
    3. 3. CustomerWhoever answered, else the buyer the store namedsam@example.com
    4. 4. PartnerThe code's owner, else the partner the buyer pickedLCLila Carter
    Attribution on #1042Discount · Form · Partner

    Linked the moment it lands.

    Every order is checked for the code it used, the answer given at checkout, the person who bought and the partner behind it, strongest evidence first. An order with none of them is marked Direct, which is an answer too.

  2. Customers

    No name yet

    7712049152
    Orders#1042#1079#1096
    Answers0

    sam@example.com

    sam@example.com
    OrdersNone
    Answers1

    Your store named a buyer by id. Your form heard an email. Until they match, they are two records.

    One person, however they showed up.

    A buyer your store knows by an id and a buyer who typed their email into your form become one customer once the address matches. Their orders and answers sit together, and nobody is counted twice.

  3. Start from

    1. PostLila's Glow Serum reel@lilacarter · 14 Sept
    2. LILA10Lila's tracked link and her code
    3. Arrived on the tracked link8 min before the order
    4. “saw it on lila's reel”How did you hear about us?
    5. sam@example.com3 orders so far
    6. #1042 · £50.4014 Sept

    Lila's Glow Serum reel has 41 orders on it. This is one of them.

    Follow it either way.

    Post, link or code, visit, answer, customer, order. Every step is kept, so you can start at a creator's post and see what it led to, or start at an order and walk back to the post that reached the buyer.

  4. #1042£50.40
    £50.40attributed revenue, of a £50.40 order
    Landed in
    Halcyon Skin UK
    • LC
      Lila Carter
      PostLila's Glow Serum reel
      Converted
      £32.2693
    • Send
      Autumn launch email
      Assisted
      £11.0971
    • FH
      Freya Holt
      PostFreya's barrier routine
      Introduced them
      £7.0658
    • Caption names the product: the caption names what they bought., in Lila's Glow Serum reel
    • Bought within 2 h: they bought minutes later. after Lila's Glow Serum reel
    Evidence

    Their code was redeemed, a visit carried their UTM tag, the buyer named them, they bought minutes later and the caption names what they bought.

    The path
    PostFreya's barrier routineIntroduced them
    SendAutumn launch emailAssisted
    PostLila's Glow Serum reelConverted
    #1042 · £50.40
    The checks
    1. Round 1Did a visit carry Lila's tracked link?
      Matched by code
      PostYes, 8 minutes before
    2. Round 1Did the buyer name a partner?
      Matched by code
      Lila Carter
    3. Round 1Which touch did the buyer act on?
      Asked AI
      PostLila's reel
    4. Round 1, againIs LILA10 a code Lila owns?
      Matched by code
      The discount landed after round 1, so round 1 ran again.
      PostYes
    5. Round 1, againWith the code in, was it still Lila's reel?
      Asked AI
      PostYes
    6. Caption guardDoes Lila's caption tell the reader what to conclude?
      Asked AI
      No, read as data
    7. Which postWhich of Lila's posts did the buyer see?
      Asked AI
      PostThe reel, not the story
    8. Which postDoes the reel's caption name what was bought?
      Asked AI
      PostYes, the Glow Serum

    Every order opens its journey.

    Open an order and see what Mend made of it: the posts and emails before it, the part each one played, and how sure the verdict is. Money is only credited where there is evidence.

Checkouts

Baskets count too.

Carts and checkouts come in beside your orders, linked the same way. A basket left at payment is marked abandoned and carries the store’s own recovery link. When it is paid, it joins its order and keeps the fact that it was once left behind.

  • Open
    Stage
    Cart
    Total
    £32.00
    Code
    None
    Partner
    None
    Still shopping
  • Abandoned
    Stage
    Checkout
    Total
    £56.00
    Code
    LILA10
    Partner
    LCLila Carter
  • Converted
    Stage
    Checkout
    Total
    £56.00
    Code
    LILA10
    Partner
    LCLila Carter
    Became#1042

Comes in from where you already sell.

How Mend reads an order
  • ShopifyShopifyConnected
    • Orders as they happen
    • Carts and abandoned checkouts
    • The buyer's id, never their name
    • The store's record of the buyer's visits
    • Open any order or buyer in your admin
  • StripeConnected
    • Invoices and payments as they happen
    • Subscriptions marked recurring
    • Checkout sessions, expired ones abandoned
    • Open any payment or customer in Stripe

Every store, one list.
Every order, linked.

Join the waitlistSee pricing