Run on evidence, not instinct.Introducing Mend — the first AI decision engine for attributionThe AI decision engine

Start free. Scale on evidence.

Plans

Free

Absolutely free

No card needed

Mend judging every order, on a starter allowance.

  • ~50 posts to start
  • ~50 attributed orders a month

Mend5 of 10 reads

  • 14-day attribution window
  • Journey detail kept 30 days

    What would your month cost?

    3at once
    400a month
    1,000a month

    Basic, £19.00 a month.

    Basic plan
    £19.00a month
    About £13.12 of £14.32 credit used
    How it adds up
    Plan
    £19.00
    Posts, £0.024 each
    £9.60
    Orders, about £0.004 each
    ~£3.52
    Covered by the credit
    −£13.12
    Past what’s included
    £0.00

    Estimated from The same price book the meter charges by.Past what’s included you are only charged with a card on a paid plan; without one, or on Free, nothing is charged: capture stops and orders are attributed on the hard evidence alone..

    Two meters, one balance.

    Captured posts and judged orders both spend your plan’s monthly credit, in any mix.

    • Captured postsfrom £0.019 a post
    • Judged ordersfrom £0.004 an order
    • Free planFree: £1.35 of posts to start, about 50, and £0.17 a month of judged orders, about 50.£1.35 + £0.17 / mo
    • Basic planBasic: £14.32 a month — £10.80 of posts, about 400, and £3.52 of judged orders, about 1,000.£14.32 / mo
    • Pro planPro: £72.32 a month — £36.46 of posts, about 1,500, and £35.86 of judged orders, about 5,000.£72.32 / mo
    • Max planMax: £192.54 a month — £97.23 of posts, about 4,500, and £95.31 of judged orders, about 10,000.£192.54 / mo

    Every limit, side by side.

    Mend — the engine

    Every plan runs the same engine. Codes, click ids and links are settled in code first; small AI checks answer what proof cannot, and every verdict shows its journey. What grows with the plan is how much of it you get.

    50 / mo
    14 days
    30 days
    Spike & dip explainer
    —
    £0.003 an order
    Free-text partner extraction
    Included
    Form truth score
    Included
    Campaign from the buyer's words
    Included
    Buying reasons, clustered
    Included
    What buyers say, grouped
    Included
    Partner suggestions
    Not included
    File posts by meaning
    Not included
    Caption & content reading
    Not included
    Returning-customer reasons
    Not included
    Send subject vs what was bought
    Not included

    Partner post capture

    We capture your partners' posts from Instagram, TikTok, YouTube, X and Facebook, and join them to the orders they earned.

    50 to start
    Manual
    Every 7 days
    —
    365 days, full detail
    £0.024 a post

    Collect

    Forms
    1 form
    Form Responses
    50 responses / mo

    Discounts

    Discount Codes
    5 discount codes
    Public Discount Page
    Not included

    Campaigns & analytics

    Campaigns
    1 campaign
    Advanced Analytics
    Not included

    Partners

    Partners
    10 partners
    Partner Tracking API
    Not included
    Channels
    1 channel
    Social networks
    1 network

    Workspace

    Integrations
    5 integrations

    Beyond that, Without a card, or on Free, nothing is ever charged.: as little as £0.019 a post and £0.004 an attributed order.

    Questions, with the working.

    • Is there a free plan?

      Yes. Free costs £0 and needs no card. It includes 50 captured posts to start, valid for 365 days and not renewed, and about 50 judged orders every month.

    • What does each plan’s included usage cover?

      Every paid plan includes a balance in pounds each month: £14.32 on Basic, £72.32 on Pro and £192.54 on Max. It is sized to capture about 400, 1,500 and 4,500 partner posts and judge about 1,000, 5,000 and 10,000 orders respectively, and captured posts and judged orders both spend from it, in any mix.

    • Does unused usage roll over?

      No. The included balance is granted for one billing period and does not carry over. Credit you buy as a top-up never expires, and is only spent after the included balance runs out.

    • What happens when I use more than is included?

      On a paid plan with a card, capture and judging keep going on your plan’s rates: a captured post costs £0.024 on Basic, £0.022 on Pro and £0.019 on Max, and a judged order costs from £0.004, up to your plan’s monthly limit. Past it, they pause until the 1st, or until you upgrade. Without a card, or on Free, nothing is ever charged: capture stops at what is included, and orders are still attributed on the hard evidence — codes, click ids and tracked links — without the AI checks.

    • Do you take a share of the sales you attribute?

      No. You pay the plan, plus any usage past what is included, priced from what each post or check actually cost to run. Nothing is charged as a percentage of the revenue we attribute.

    • Is paying yearly cheaper?

      Yes. Basic is £190 a year instead of £228, Pro is £600 a year instead of £720 and Max is £1,250 a year instead of £1,500 — 2 months free on each.

    • Besides usage, what changes between plans?

      How far back Mend looks for what earned an order (14 days on Free, 30 days on Basic, 60 days on Pro and 90 days on Max), how long each journey keeps its full detail (30 days, 90 days, 180 days and 365 days), and how many of Mend's 10 extra reads run (5, 7, 10 and 10).

    • What does Enterprise add?

      Everything on Max, starting above it: 20,000+ orders judged and 9,000+ posts captured a month, and an attribution window of 90+ days, with limits and feature flags set for your workspace directly with us. Historical backfill and longer journey retention, by arrangement. Email sam@missin.co.uk to scope it.

    Start attributing today.

    Connect a store, publish a form, and watch Mend name the touch-points that earned the order, with the journey behind every one.