Campaigns Everything one push did, in one place.
A campaign is a name for one push, like an autumn launch. Posts carrying its hashtags file themselves under it, its emails, codes and partners join it, and what it cost sits beside what it earned.
Files posts from
Joins sends from
Autumn launch
autumn-launch · Influencer
Earned
3.0×return£7,540
attributed by MISSIN
Spend
£2,500 of £3,000 budget
- Production £1,200
- Agency £400
- Partner commission £900
Add spend
A campaign for Halcyon Skin, a sample store, with sample figures. Change its mark and status, open its tabs, or add a cost and watch the return move.
A folder that fills itself.
You name the push and say how to recognise it. The posts, emails and ads that belong to it file in on their own, and the campaign answers one question: Revenue from orders attributed to anything filed under the campaign, divided by what it cost. No cost recorded, no figure.?
Autumn launch
13 Sep to 30 Sep · Influencer
A post that carries one of the campaign’s signals is filed the moment it is captured. Mend files the ones that are plainly about the push but tag nothing, and you can file any post by hand.
What it earned
£7,540
Orders attributed to its 43 posts and its sends.
What it cost
£2,500
3.0×return, sample figures
Posts count toward what the campaign earned.
How a campaign is recognised, filled, explained and judged
- #halcyonautumn#glowserumPosts carrying this tag. Filterable everywhere; fetchable on Instagram, TikTok and YouTube.
- FilterFetch
- FilterFetch
- FilterFetch
- Filter
- Filter
- Filter finds it in the posts you have already captured.
- Fetch goes looking for every public post under it.
Tell it what to look for.
Give the campaign its hashtags, the handles to watch for and a few words. Every post captured from then on is checked against them on Instagram, TikTok, YouTube, X and Facebook, and a post that matches is filed under the campaign.
Fetch #halcyonautumn on
Pick the networks the search runs on. The price is quoted before it runs.
What it found
43 posts filed under Autumn launch
LCFHGC3 partners you work withMNGHRZIRGIRMLNG+3040 creators new to youEach new author arrives as a pending partner for you to review.
A hashtag can go looking.
Turn on a hashtag's fetch and it searches Instagram, TikTok and YouTube for posts that carry it, including posts from accounts you never signed. That is where the half of a campaign nobody was counting turns up.
PostLila's Glow Serum reelTagged @halcyonskinMatched a signal- PostFreya's serum first lookNo tag. Reads as the launchFiled by meaning · 72% sure
- PostGrace's serum breakdownPut here from the Posts listFiled by hand
The judge read the post and filed it here. A judgement — yours to overrule.
It always says who filed a post.
A signal match is a fact. A post Mend filed because it was plainly about the push is a judgement, drawn dashed, with how sure it was. A post you filed yourself stays where you put it.
Spend
3.0×return£2,500 of £3,000 budget
- Production £1,200
- Partner commission £900
- Agency £400
Earned £7,540 from orders attributed to what the campaign holds. Sample figures.
What it cost, against what it earned.
Record the shoot, the agency and the commission, and set a budget. The return is the revenue MISSIN attributed to what the campaign holds, divided by that cost. With no cost recorded, or costs in two currencies, it shows no figure rather than a wrong one.
Your email campaigns join it.
When Klaviyo syncs, each campaign and flow finds the MISSIN campaign it belongs to by walking the same four steps, top to bottom. The first that matches wins, and a sync never renames a campaign you named.
Autumn launch email
A Klaviyo campaign
utm_campaign=autumn-launch
- Seen beforeThe programme was matched once, so it stays matched.
- Same UTMIts links carry the campaign's utm_campaign.Matched
- Same nameIts name is the campaign's, in any case or spacing.
- New campaignNothing matched, so it becomes a campaign of its own.
Autumn launch
autumn-launch
Two that look like one
Campaigns with the same name or the same The utm_campaign on a link: the tag that names which push a click came from. are flagged above the list. Merge them and everything filed under either lands on one.
Filled from where the push actually ran.
- Instagram, TikTok and YouTube
- Posts filed by hashtag and mention
- A hashtag searches for posts you never signed
- X and Facebook
- Posts filed by hashtag and mention
KlaviyoConnected
- Campaigns and flows join by UTM or name
- Orders they led to count toward the return
ShopifyConnected- The orders the return is counted from
- Codes you attach to the campaign
MailchimpConnected
- Campaigns join the same way
Meta Ads and Google AdsComing soon- Ad campaigns matched like sends
- Spend synced onto the campaign