Marketing See which emails actually sold.
Connect Klaviyo and every email and text you send comes in with the people it reached. When one of them buys, the email is judged on the same journey as the creator posts they saw, and credited for the part it played.
Reads from
Coming soon
Sends
From Klaviyo
Flows land here too, marked always on.
Autumn launch email
What it said
The Glow Serum is back for autumn
Whether it can be credited
What it was credited on
23 orders scored in September · sample data
The sends list, on two Klaviyo emails for Halcyon Skin, a sample store. Pick a send, or switch its tracking off.
An email is a touch-point, like a post.
Your email tool credits itself with every order a recipient placed. MISSIN puts the email on the buyer’s journey beside everything else they saw, gives it a role, and splits the order between them.
PostFreya's barrier routinePostLila's Glow Serum reel
#1042 · £50.40How #1042 is split
- PostsA partner published something and somebody bought after seeing it.
- SendsAn email or SMS campaign reached the buyer.
- AdsComing soonA paid placement the buyer could have seen.
How a send comes in, gets filed, gets proven and reports back
CampaignsFlows
One recipient of the Autumn launch email
- Received EmailCould have seen it
- Opened EmailWeak: some inboxes open mail nobody read
- Clicked EmailActed on it
- Placed OrderBought
Also read:BouncedMarked as spamUnsubscribedEvery send, with who it reached.
Campaigns and flows, email and SMS, come in from Klaviyo with each recipient's history: received, opened, clicked, ordered, and the bounces and unsubscribes too. An open counts for little, because some inboxes open mail nobody read.
- Autumn launch email
- utm_source=klaviyo
- utm_medium=email
- utm_campaign=autumn-launch
Autumn launchIts utm_campaign is autumn-launchFiled into the right campaign.
A send whose links carry a campaign's utm_campaign files itself under that campaign. Without one, MISSIN looks for the campaign's keywords in its name and subject. You can always move it, or switch its tracking off.
What the email holds against one order
The code settles it. Nobody types a code they never saw.
A code in the email settles it.
A discount code found in the email, or one you attach to it, is proof on its own when a buyer types it. A logged click comes next. Without either, the buyer naming email, the same campaign and the day it went out add up, and Mend weighs them.
Before anything is written
- Write-back is on
- The buyer answered your question, and the email is on their order
- Its share of the order is 70% or more (sample)80%
- The buyer hasn't opted out of data sale
MISSIN Attributed Response
- campaign
- Autumn launch
- The email's share of everything pointing at the order. It arrives in Klaviyo as certainty_pct.
- 80%
The answer goes back to Klaviyo.
Switch on write-back and, when a buyer's answer puts a send on their order and that send holds most of it, MISSIN writes one event onto the recipient's Klaviyo profile, so the next segment can be built on it. It is off until you turn it on.
Read from the tools you send with.
All integrations- Campaigns and flows
- SMS
- Who received, opened and clicked
- Campaigns come in as campaigns
- Coupons come in as discounts
- Attribution written back (opt-in)
MailchimpConnected
- Campaigns
- Who received, opened and clicked
- Coupons come in as discounts
- Attribution written back
Meta AdsComing soon- Ads and what they cost
Google AdsComing soon- Ads and what they cost