Run on evidence, not instinct.Introducing Mend — the first AI decision engine for attributionThe AI decision engine

Compare MISSIN vs Typeform

Typeform asks the question. We reward the answer, put it at the checkout, and join it to the order that followed — then carry the partner posts, discount codes and campaign spend around it in the same record.

What Typeform is better at

Building a form, and running a lot of them. Typeform is a better form builder than we are and is not close on volume: Business is 10,000 responses a month for about £72, where MISSIN Max is 10,000 for about £104. If the job is a survey — research, NPS, a long study — buy Typeform.

Side by side

4 to Typeform2 tied6 to us

Capability
MISSINPro plan
Typeform

Collect

Response volume at the top of the range
Builder depth — question types, logic, branching
Form design — themes, custom CSS, a custom domain
A template gallery and a large integration marketplace
On a website, as a link or an embed
Analytics on the responses themselves
At the checkout, as a native extension
Reward the answer

Capture

Partner posts captured across five networks

Campaigns

Campaign spend against the revenue attributed back

Commerce

Discounts as one record, synced onto your stores

Attribution

A response joined to the order it earned

A dotted mark carries a note — hover or tap it.

What each side charges

Measure
MISSINPro plan
Typeform
Published plan, a year£600£863
What that plan metersForm responsesResponses
Included for the year60,000120,000
Cost per metered unit£0.0100£0.0072

Typeform Business includes 10,000 responses a month, 5 seats, a 50,000 response ceiling. Ours is Pro billed yearly, metered in form responses.

Prices read from Typeform's own pricing page on 2 October 2026.

US prices converted at $1 = £0.79, the rate our own costs use.

Business, and deliberately not their cheapest. Basic is £22.12 a month for 100 responses — a plan nobody comparing it against us would buy — and picking it would have flattered us on every row. Business is the strongest version of their argument, so it is the one we put ours against.

Feature sets differ. This is what a year costs, not what a year buys.

What it comes down to
Typeform collects an opinion. We collect a join key.

Their response is an answer in a dataset — useful, and the end of the road. Ours is rewarded at the moment of purchase, carries who the customer said sent them, and lands attached to the order that followed.

Other comparisons

Start attributing today.

Connect a store, publish a form, and watch Mend name the touch-points that earned the order, with the journey behind every one.