Compare

MISSIN vs HypeAuditor

HypeAuditor checks an audience before you pay for it. We measure what that audience did afterwards — posts captured across the five biggest networks within minutes of going up, each one joined to the orders it earned.

What HypeAuditor is better at

Vetting an account before you pay it. Audience authenticity, fake-follower scoring and demographics are what they are known for, and it is a real job we do not do at all.

Side by side

2 to HypeAuditor2 tied4 to us

Capability

MISSIN

HypeAuditor

Discovery

Score an audience for authenticity before you pay

Demographics for an account you have no relationship with

Collect

Incentive-backed forms at checkout

Capture

Posts from every network, in one shape

Campaigns

A campaign as one record, with its partners and content

Find posts by hashtag from accounts you never signed

Commerce

Discounts as one record, synced onto your stores

Attribution

A post joined to the order it earned

A dotted mark carries a note — hover it.

What each side charges

Measure

MISSIN

HypeAuditor

Published plan, a year£600£2,655

What that plan metersCaptured postsCreator reports

Included for the year18,00036,000

Cost per metered unit£0.0333£0.0737

HypeAuditor Basic includes 3,000 creator reports a month, 100 advanced reports, 5 campaigns, 2 seats. Ours is Pro billed yearly, metered in captured posts.

What it comes down to

A clean audience is not a converting audience, and HypeAuditor only measures the first one.

Authenticity scoring tells you the followers are real. It cannot tell you any of them bought anything — for that the post has to reach an order, which is the hop that needs your store.