Product
Partner ROI
A directory of who generates what, end to end
Partners — influencers, affiliates, ambassadors, the brand's own accounts — are tracked end to end: their content, engagement, attributed orders, commissions owed and paid. The directory answers the budget question: how much does each partner actually generate.
Every post, one shape
Instagram posts, reels and stories, TikTok videos, YouTube videos, tweets and Facebook posts all land with the same engagement vocabulary, each keeping its platform detail alongside. One list, one sort, one comparison. This is a capture, not a connection: nobody logs in, no partner grants access, we read what is already public on the merchant's behalf.
From a post to a person to a pound
Post → link or code → visit → form answer → customer → order. Every hop is recorded, so the chain runs both ways: forward to what a creator drove, backward from an order to the content that reached the buyer.
Not how many saw it — how well it landed
For YouTube we read the most-replayed retention curve, so a merchant can ask at what second attention died and whether the brand mention came before or after it. A creator with 500k views who loses the room at 0:40, with the placement at 2:10, has sold nothing; reach would rank them first.
Find the quiet earner
Rank by attributed revenue, not follower count. See which format works per brand rather than per received wisdom, catch the reach trap, and surface the small audience with high conversion that is currently underpaid.
A growth manager ranks partners by attributed revenue instead of follower count, and pays commissions from the same record.